The mouthwash market was valued at US$ 5,980.35 million in 2019 and is projected to reach US$ 9,272.13 million by 2027; it is expected to grow at a CAGR of 5.7% from 2020 to 2027.
Mouthwash, also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is mainly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevents oral infection and boosts the recovery process. The growth of the mouthwash market is primarily attributed to the factors such as increasing prevalence of dental conditions and rising number of oral hygiene programs worldwide. However, adverse effects associated to excessive utilization of mouthwash restrains the growth of the market.
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As mouthwash plays prominent role in the protection of mouth from germs and bacteria, the mouthwash market is expected to witness positive growth curve in years to come. Moreover, the mouthwash market is witnessing new product introductions with capabilities to inactivate coronaviruses. Such developments are expected to have constructive impact on the market even during and post COVID-19 pandemic.
Global Manufacturers of Mouthwash Market Report Are:
Procter & Gamble
Johnson and Johnson Services, Inc.
The Himalaya Drug Company
Church & Dwight, Inc.
SmartMouth Oral Health Laboratories
Increasing Prevalence of Dental Conditions
As per Oral Health Associates, the consumption of sugar in emerging countries has tripled over the past five decades and is subsequently leading to substantial growth of dental caries. As per the data published by the Centers of Disease Control and Prevention, oral cancer accounts for about 3% of all cancers diagnosed annually in the US. Along with dental carries, aphthous ulcers are also expected to have positive impact on the adoption of mouthwash owing to its healing properties. Further, as per the study published by the FDI World Dental Federation in 2019, oral diseases affect ~3.9 billion people worldwide, and ~44.0% of the global population suffers from tooth decay.
What does this report deliver?
1. Comprehensive analysis of the global as well as regional markets of the Mouthwash Market.
2. Complete coverage of all the segments in the Mouthwash Market to analyze the trends, developments in the global market and forecast of market size up to 2027.
3. Comprehensive analysis of the companies operating in the global Mouthwash Market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and the latest developments of the company.
4. The growth matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.
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