US Hearing Aids Market is expected to reach US$ 13,191.22 million by 2030

Publisher: The Insight Partners

Pharmacies Segment to Lead US Hearing Aids Market Based on Distribution Channel During 2022–2030

According to our new research study on “Hearing Aids Market Forecast To 2030 – Country Analysis – by Type, Product Type, Technology, Type of Hearing Loss, Patient Type, and Distribution Channel,” the US hearing aids market size was valued at US$ 8,873.28 million in 2022 and is projected to reach US$ 13,191.22 million by 2030; it is estimated to register a CAGR of 5.1% from 2022 to 2030. Key factors driving the US hearing aids market growth include the increasing incidence of hearing loss among the US population and the surge in strategic initiatives by the market players.

Over the last ten years, hearing aids have been transformed entirely. These once-basic hearing aids have become multifunctional medical instruments and are projected to evolve further. These latest devices in the market are moving from a basic to a complex digital assistant. They are capable of carrying out tasks beyond only correcting hearing and offering services far beyond their reach. Integrating artificial intelligence (AI) and machine learning in hearing devices is becoming a popular trend in the market. The advent of AI is leading to the development of in-built smart services for patients, such as adaptive sound and active noise cancellation. New technology, such as machine learning, multimodal signal processing, and mobile health technology, will improve speech enhancement, individual fitting, and communication training, thus offering better support for all hearing-impaired patients, including older patients with disabilities or declining cognitive skills. Manufacturers of both OTC and prescription hearing aids are working toward manufacturing hearing aids that are virtually invisible and include capabilities such as Bluetooth streaming, rechargeable batteries, directional microphones, and background noise reduction. As per a 2022 survey titled "Hearing Aid Benefit and Satisfaction Results from the MarkeTrak," technological advancements in hearing aids, including rechargeable batteries, noise-canceling AI, and wireless connectivity, are becoming increasingly widespread. Modern hearing technology has also updated the way hearing care is provided. In the past, wearers would often live with uncalibrated and outdated technology. Now, hearing technology providers such as Widex provide digitally supported care. Virtual consultations, predictive data analytics, and automated calibration help offer the wearers a significantly improved experience. Thus, all the factors above are anticipated to drive the hearing aids market growth.

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Based on distribution channel, the US hearing aids market is categorized into pharmacies, retail stores, and online. The pharmacies segment held the largest share of the market in 2022. Pharmacies are an essential part of the healthcare system and a key distribution center of healthcare prescription products over a long period. The pharmacies provide hearing aids based on the prescription given by an audiologist or healthcare provider, along with convenience and accessibility for individuals. Pharmacies have a wide range of hearing aids and brands, which allows individuals to compare and choose the best option based on their requirements.

Pharmacies may also offer financing options, making prescription hearing aids more affordable to a large population. In August 2022, the FDA passed the OTC Hearing Aid Act to provide hearing aids for adults without any prescription for mild to moderate hearing loss. This will likely increase the demand for OTC hearing aids at pharmacies, promoting overall hearing aids market growth.

The retail stores segment is anticipated to register the highest CAGR during 2022–2030. Retail stores include any independent pharmacy, chain pharmacy, supermarket pharmacy, or mass merchandiser pharmacy licensed by the State and distribute drugs and healthcare products to the public at retail pricing. Today, retail pharmacy clients are exploring how advanced analytics, artificial intelligence (AI), and other technologies (such as central fill, workload balancing via tele-pharmacy, and automation to improve dispensing and quality assurance) could be used to free up pharmacists' time so they can concentrate on customer experience. For instance, Best Buy offers 20 different hearing aids in nearly 300 stores in the US, with a price range between US$ 200 and US$ 3,000.

Starkey Laboratories Inc., Audina Hearing Instruments Inc., SeboTek Hearing Systems LLC, Earlens Corp, GN Store Nord AS, Cochlear Ltd, Amplifon Hearing Health Care Corp, WS Audiology AS, Sonova Holding AG, and Sonic Innovations Inc. are among the leading companies operating in the US hearing aids market.  

Based on type, the US hearing aids market is segmented into prescription hearing aids and OTC hearing aids. In terms of product type, the US hearing aids market is bifurcated into hearing aid devices and hearing implants. The US hearing aids market, by technology, is categorized into conventional hearing aids and digital hearing aids. Based on the type of hearing loss, the market is bifurcated into sensorineural hearing loss and conductive hearing loss. In terms of patient type, the market is segmented into adults and pediatrics. The US hearing aids market, based on distribution channels, is segmented into pharmacies, retail stores, and online.

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