Middle East and North Africa Snack Pellets Market is expected to reach US$ 461.34 million by 2030

Publisher: The Insight Partners

Rising Popularity of RTE Snacks Among Population Drives Middle East and North Africa Snack Pellets Market Growth

According to our latest market study on “Middle East and North Africa Snack Pellets Market Forecast to 2030 – COVID-19 Impact and Country Analysis – by Source, Type, and Form,’’ the Middle East and North Africa snack pellets market size is expected to grow from US$ 317.90 million in 2022 to US$ 461.34 million by 2030; it is expected to register a CAGR of 4.8% from 2022 to 2030.

The snack industry in MENA has recorded impressive growth in recent years. The snack pellets market growth is attributed to the rising consumer preference for convenient and ready-to-eat snacks due to busy lifestyles and changing dietary habits. Additionally, the region’s growing young population and increasing urbanization have fuelled the demand for packaged snacks. The demand is seen in particular countries such as Saudi Arabia, the UAE, and Egypt, where consumers increasingly incorporate snack items into their daily routines.

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As consumers continue to seek convenience without compromising taste and quality, demand for RTE snacks increases. Ready-to-eat snacks, known for their convenience and variety, have gained traction in MENA due to the changing lifestyles of consumers, rising urbanization, and an increasing demand for on-the-go food options. Regional snack manufacturers focus on producing innovative and unique snack varieties to cater to diverse consumer preferences. Snack pellets are a crucial ingredient in producing a wide range of RTE snacks. Thus, rising demand for RTE snacks drives the MENA snack pellets market growth.

Bach Snacks SAL, Societe Cooperative Agricole Limagrain, Crunchy Food FZE, GHANEM ALMOUNAJED MD, Quality Pellets AS, and SOLINO Ltd Corp SaRL are among the key players operating in the Middle East and North Africa snack pellets market. These companies are developing innovative products to sustain the market, which also helps expand the Middle East and North Africa snack pellets market. In 2020, Quality Pellets AS launched its first certified organic and quinoa-based seaweed pellets across its operating regions, such as Europe, the Middle East & Africa, and Asia. 

Impact of COVID-19 Pandemic on Middle East and North Africa Snack Pellets Market

The COVID-19 pandemic adversely affected economies such as the UAE, Saudi Arabia, Nigeria, and Africa and almost every industry, including food & beverages. The pandemic significantly disrupted the agricultural supply chains. Lockdowns, trade bans, and border restrictions hampered the production and supply of raw materials such as potatoes, wheat, corn, barley, and other cereals and pulses. The agricultural yield was reduced significantly due to lockdown restrictions, labor shortage, and nationwide business shutdown. Initially, in 2020, consumers started panic buying due to low production of snack options and fear of lockdown, which created a massive shortage of agricultural produce. Moreover, restrictions on international trade during the pandemic reduced the import volume of vegetables and grains & cereals, which created a supply shortage. This factor also resulted in price hikes. As a result, various snack pellet manufacturers operating in the Middle East and North Africa (MENA) reported low product sales.

Due to work-from-home mandates, consumers spend most of their time at home. They started upgrading their culinary skills by cooking different dishes at home. This factor increased the demand for convenient and on-the-go snacking options and nutritional value-infused snacks across the region. The snack sector in the Middle East and North Africa is soaring as consumers become increasingly health conscious, and different snacking options are made available by key players such as Amricana Quality, Crunchy Food FZE, and Hunter Foods operating in the snack pellets industry. According to our industry experts’ analysis, the Middle East snack market was valued at around US$ 6 billion in 2019. Also, according to Kerry Taste & Nutrition Report 2021, the Middle East & Africa snacks market grew with rising demand for healthy and nutritional snacks. The demand for snack pellets was increasing mainly due to product differentiations given by key players operating in the region. Industry participants started producing plain or flavored snack pellets sourced from nutritional produces such as barley, oats, wheat, corn, etc. Hence, the demand for snack pellets has increased across the region during the pandemic.

The report segments the Middle East and North Africa snack pellets market as follows:

Based on source, the Middle East and North Africa snack pellets market is segmented into potato, corn, rice, tapioca, multigrain, and others. Based on type, the market is bifurcated into plain and flavored.

By form, the Middle East and North Africa snack pellets market is segmented into laminated, die face, tri dimensional, and others.

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