Organic Snack Company Joins Salvation Army to Fight COVID-19 Food Insecurity

Publisher: The Insight Partners

As the United States feels the pressure of rising unemployment and hardships related to the COVID-19 pandemic, Dallas-based Chef Bobo Brand, Inc. has partnered with The Salvation Army to provide more than 100,000 twin packs of the company's famed Crunchy Rollers branded products to help families struggling with food insecurity.

"As a consumer brand, supporting the community is fundamental to who we are in the best of times, so it's that much more important for us to step up right now during this crisis," said Brian Park, chief executive officer, Chef Bobo Brands, Inc. "We are thrilled to partner with The Salvation Army, a compelling, mission-driven organization, and hope something as simple as our flagship brand, Crunchy Rollers, can deliver a versatile snack for families facing an empty pantry in this tough period."

Anticipating a greater need for support in the coming weeks and months, as those living in poverty continue to feel the effects of layoffs and reduced hours, The Salvation Army relies on public and corporate support from companies like Chef Bobo Brand to keep food flowing to communities through The Salvation Army's 7,600 centers of operation nationwide. Since May 1, The Salvation Army has provided more than 37 million meals through prepared meals and food boxes.

"The Salvation Army has been serving those in need for more than 150 years, and serving good, healthy food is vital to helping the most vulnerable in this pandemic," said Dale Bannon, Secretary for National Community Relations and Development. "This gift from Chef Bobo will help The Salvation Army sustain first responders and families across the country."

As part of continuing support of the community, The Salvation Army has established a Hope Hotline for those seeking emotional and spiritual support services, or just a friendly ear to talk to. Simply call 1-844-458-HOPE (4673) at any time from 9 a.m. to 1 a.m. EDT.

Some statistical highlights:

Since May 1, The Salvation Army nationwide has provided

• more than 940,000 nights of shelter
• More than 249,000 hygiene kits
• More than 540,000 emotional and spiritual care contacts