Kinderfarms Announces Kinderlyte® Advanced, Provides Natural Rehydration for Adults and Children

Publisher: The Insight Partners

Kinderfarms, maker of Kinderlyte®, the first natural and effective, doctor-formulated oral electrolyte solution (OES) for children, has expanded its product offering with the launch of Kinderlyte Advanced.

Designed for people of all ages, liquid and convenient powder formulations are now available online and at retailers across the country.

"Kinderlyte's direct rehydration to the bloodstream works fast to address all possible sources of dehydration," said Dr. Carey Chronis, M.D., advisor to Kinderfarms. "Its instant absorption technology provides quick results, while using better-for-you ingredients."

Kinderlyte Advanced Electrolyte Powder achieves World Health Organization (WHO) standards for hydration and provides four-to-five times more electrolytes and 80 percent less sugar than sports drinks. Easy for on-the-go hydration, it is sold in packs of six .5 ounce sticks and comes in two flavors: Wild Berry and Lemon Lime. Suggested retail price is $12.99.

"This is the only natural electrolyte powder I've found to meet the World Health Organization's published standard for rapid rehydration," said Dr. Chronis. "Make sure to read your ingredients labels. Many products that reference this standard actually use ingredients such as cane sugar or juice that don't deliver the rapid rehydration benefits of the WHO formula."

Kinderlyte Advanced's liquid formulation is made with the same electrolyte absorption technology as the natural electrolyte powder and is sold in a one-liter BPA-free resealable bottle. It comes in three flavors: Wild Berry, Raspberry Lemonade and Coconut Lime. Suggested retail price is $7.99.

How is Kinderlyte Advanced different?

• Delivers the same rapid hydration as conventional OES brands that are used in hospitals, without unnecessary artificial ingredients
• Has four-to-five times more electrolytes and 75-80 percent less sugar than sports drinks
• Uses PreMax™ prebiotics to support digestion
• Instant Absorption Technology™ (IAT™) uses the perfect ratio of Non-GMO Project Verified dextrose (from vegetables) to electrolyte sodium, offering faster transport of electrolytes and nutrients to the bloodstream
• Lightweight .5 ounce packets are easily mixed with water for rapid hydration on the go.

"We're thrilled to offer consumers a product that is a true break-through in hydration," said Jeremy Adams, founder, CEO, Kinderfarms. "Traditionally, families have had to make a choice between 'natural' and 'effective' health and wellness products. We've worked hard to offer a solution that does both and also tastes great."