In developing regions such as the Asia Pacific and the Middle East and Africa, the prevalence of chronic diseases is rising due to pollution and infections. The countries in these regions are highly populated. Although, cough is a non-communicable disease, it is increasing significantly in the countries.
In the Middle East and Africa, respiratory diseases are rising due to climatic conditions. The countries surrounded by desserts are prone to the risk of respiratory diseases due to the easy spread of allergens. Over 60 to 70% of patients in the countries are diagnosed with respiratory diseases. Another major cause of chronic cough among people in the region is smoking. Nearly 30%of the people are addicted to smoking, which further leads to rising incidences of chronic cough.
Chronic cough is defined as a persistent cough that lasts long up to 6-8 weeks. It significantly affects the life of the patients by interrupt sleeping, vomiting, light-headedness, and even rib fractures. It is caused due to multiple reasons such as infections, asthma, gastroesophageal reflux disease (GERD), among others.
The cost of chronic cough medicine starts from US$ 2 and above. The price of medicine depends upon the type of drug, whether it is tablet, syrup, or nasal spray. The generic and OTC drugs are much cheaper compared to the branded and prescribed ones.
Several governments are putting their efforts to control the incidences of chronic cough in the respective countries. According to the National Health Policy 2017, India, premature mortality due to non-communicable diseases, including chronic cough, will be reduced by 25% by 2025.
According to a report by The Insight Partners, the chronic cough market is expected to reach US$ 9,854.8 million by 2027 from US$ 5,430.0 million in 2019; it is estimated to grow at a CAGR of 7.8% from 2020 to 2027.
Based on the distribution channel, the chronic cough market is segmented into hospital pharmacy, online pharmacy, and retail pharmacy. The hospital pharmacy segment held the largest share of the market in 2019. However, the online pharmacy segment is growing at a high pace.