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Mouthwash Market Forecast to 2027 – COVID-19 Impact and Global Analysis By Procter & Gamble, GlaxoSmithKline plc, Unilever, Lion Corporation, AMWAY, Church & Dwight, and SmartMouth Oral Health amongst others

The mouthwash market was valued at US$ 5,980.35 million in 2019 and is projected to reach US$ 9,272.13 million by 2027; it is expected to grow at a CAGR of 5.7% from 2020 to 2027.

A Latest intelligence report published by The Insight Partners with title “Mouthwash Market Outlook to 2027. A detailed study accumulated to offer Latest insights about acute features of the Mouthwash Market. This report provides a detailed overview of key factors in the Mouthwash Market and factors such as driver, restraint, past and current trends, regulatory scenarios and technology development. A thorough analysis of these factors including economic slowdown, local & global reforms and COVID-19 Impact has been conducted to determine future growth prospects in the global market.

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Our expert team is consistently working on updated data and information on the key player’s related business processes that value the market. For future strategies and predictions, we provide a special section regarding the COVID-19 situation.

Major Players in Mouthwash Market Report Include:

  • Colgate-Palmolive Company
  • Procter & Gamble
  • GlaxoSmithKline plc.
  • Unilever
  • Johnson and Johnson Services, Inc.
  • The Himalaya Drug Company
  • Lion Corporation
  • Church & Dwight, Inc.
  • SmartMouth Oral Health Laboratories


Mouthwash Market – by Product Type




Oral Gels

Mouthwash Market – by Flavors

Active Salt

Mint Fresh Tea

Natural Lemon


Fruit and Gums

Mouthwash Market – by Indication

Mouth Ulcers

Aphthous Ulcers

Post Oral Surgery

Oral Lesions

Periodontis (Cavity)


Receding Gums

Frequent Dry Mouth

Chronic Bad Breath


Mouthwash Market – by Distribution Channel



Online Stores

Hospital Pharmacies

Independent Grocery Stores

Mouthwash, also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is mainly used as antiseptic and plays a vital role in oral hygiene. Moreover, mouthwashes are recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevents oral infection and boosts the recovery process. The growth of the mouthwash market is primarily attributed to the factors such as increasing prevalence of dental conditions and rising number of oral hygiene programs worldwide. However, adverse effects associated to excessive utilization of mouthwash restrains the growth of the market.

As mouthwash plays prominent role in the protection of mouth from germs and bacteria, the mouthwash market is expected to witness positive growth curve in years to come. Moreover, the mouthwash market is witnessing new product introductions with capabilities to inactivate coronaviruses. Such developments are expected to have constructive impact on the market even during and post COVID-19 pandemic.

Geographically World Mouthwash Market can be classified as North America, Europe, Asia Pacific (APAC), Middle East and Africa and South and Central America. North America has gained a leading position in the global market and is expected to remain in place for years to come. The growing demand for Mouthwash Market will drive growth in the North American market over the next few years.

In the last section of the report, the companies responsible for increasing the sales in the Mouthwash Market have been presented. These companies have been analyzed in terms of their manufacturing base, basic information, and competitors. In addition, the application and product type introduced by each of these companies also form a key part of this section of the report. The recent enhancements that took place in the global market and their influence on the future growth of the market have also been presented through this study.

Report Highlights:
Comprehensive overview of parent market & substitute market
Changing market dynamics in the industry (COVID & Economic Impact Analysis)
In-depth market segmentation (Trends, Growth with Historical & Forecast Analysis)
Recent industry trends and development activity
Competitive landscape (Heat Map Analysis for Emerging Players & Market Share Analysis for Major Players along with detailed Profiles)

Points Covered in Table of Content of Mouthwash Market:

  • Introduction
  • Key Takeaways
  • Research Methodology
  • Mouthwash Market Landscape
  • Mouthwash Market – Key Market Dynamics
  • Mouthwash Market – Global Market Analysis
  • Mouthwash Market – Revenue and Forecasts to 2027 – Product Type
  • Mouthwash Market – Revenue and Forecasts to 2027 – Application
  • Mouthwash Market – Revenue and Forecasts to 2027 – Compound
  • Mouthwash Market Revenue and Forecasts to 2027 – Geographical Analysis
  • Industry Landscape
  • Mouthwash Market, Key Company Profiles
  • Appendix

Key questions answered:
Who are the Leading key players and what are their Key Business plans in the Mouthwash Market?
What are the key concerns of the five forces analysis of the Mouthwash Market?
What are different prospects and threats faced by the dealers in the Mouthwash market?
What possible measures players are taking to overcome and stabilize the situation?

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Prashant Tambe
Prashant Tambe
An expert in SEO, Prashant carries an experience of over five years in the industry. He has the ability to analyze global industry trends that helps the leaders to make smarter decisions. An electrical, electronics and communication engineer, Prashant is able to predict future trends as they are changing fast with technological development.