Legal Press Strategy

Industry leaders connecting patient advocacy organizations in virtual approach

In light of the COVID-19 pandemic, GRYT Health, a digital health company with a social purpose and creator of the Global Virtual Cancer Conference and the GRYT Health platform, and Bristol Myers Squibb (NYSE: BMY) have partnered to develop the COVID Advocacy Exchange, a virtual platform to unite patient advocacy organizations, patients, policy makers, healthcare practitioners and industry in the exchange of information.

The COVID Advocacy Exchange will invite close to 100 global and local advocacy organizations, spanning disease states, to convene virtually in their common pursuit of supporting patients with serious diseases who are simultaneously navigating the current COVID-19 pandemic. The virtual platform will provide access to data and information, as well as the opportunity to participate in weekly live, interactive sessions to foster discussion and collaboration.

“Resources are strained for patient advocacy groups at a global level, and there can be no siloes as we work to find the best solutions for our patients’ needs during this time,” said Seth D. Ginsberg, co-founder of the Global Healthy Living Foundation. “By creating this platform, Bristol Myers Squibb and GRYT Health are helping advocates co-create a unique resource to synchronize, learn, and gather resources and best practices.”

“More than ever in this unprecedented time, we recognize the vital role advocacy organizations must play to support their patient communities,” said Kathryn Metcalfe, executive vice president, Corporate Affairs, Bristol Myers Squibb. “As part of our continued commitment to patients, we hope the platform will help enable these groups to increase their reach and effectiveness by sharing resources globally, and increase collaboration among industry and advocacy—helping advocacy organizations to meet the unique patient needs they are in the best position to address.”

The virtual platform will provide advocacy organizations and patients with access to materials and information offering support across the following disease areas: oncology, cardiovascular, fibrosis, immunoscience, immunology, hematology and multiple sclerosis. Participants will have access to materials from Bristol Myers Squibb, other advocacy organizations and third-party experts, including curated best practices, white papers, peer-reviewed articles and multimedia content addressing the unique advocacy challenges associated with the COVID-19 pandemic for advocates and patients. Resources to address needs such as digital fundraising and other issues exacerbated by the pandemic will also be available.

“In addition to on-demand resources available 24/7, the weekly interactive sessions will feature industry leaders, advocates and experts in engaging discussions to improve knowledge and connection and foster problem-solving,” said Dave Fuehrer, co-founder and chief executive officer, GRYT Health. “We are proud to again work with Bristol Myers Squibb as they take an innovative and bold approach to supporting and empowering both patient advocacy organizations and patients themselves.”

Exhibitor information and the first weekly live, interactive session will be available on www.covidadvocacyexchange.com, launching the week of May 18, 2020. To register for free access to the platform and the series, visit www.covidadvocacyexchange.com. All programs will be recorded and also available on demand.

Meeta Ramnani
Meeta Ramnani
Meeta develops credible content about various markets based on deep research, opinions from experts and inputs from industry leaders. As the managing editor at Smart Industry News, she assures that every piece of news and article adds to the knowledge of decision makers. An avid bike rider, Meeta, is a postgraduate from Indian Institute of Journalism and New Media (IIJNM) Bangalore, where her specialization was Business Journalism. She carries experience from mainstream print media including The Times Group and Sakal Media Group.
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