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Consumers Will Select Health Care Differently Post-COVID-19

The new survey findings indicate that 43% of adults have had a health care service canceled or delayed due to COVID-19, and 80% of adults plan to schedule or reschedule procedures in the next 6 months. As patients look to quickly get back on track with their health care journey, the survey reveals that many consumers will select care differently than they have in the past, looking for higher quality, lower cost and more accessible care options. This is further supported by the fact that nearly half (47%) of Americans age 18-64 surveyed are more concerned about the cost of health care now than they were before COVID-19.

The online survey, which was completed by 1,000 U.S. adults, was commissioned by Sapphire Digital and fielded by Dynata, a global market research firm, in April 2020.

The findings reveal that nearly 1 in 2 adults (47%) will change how they access care following the pandemic, be more selective in the type of procedures they get, where they go for their procedures and the cost of their procedures.

Following recommendations from the Center for Medicare & Medicaid Services (CMS), many local governments are allowing health care facilities to resume elective and non-emergent procedures and many Americans are eager to set up medical appointments.

Additionally, the survey revealed that more than 8 in 10 people would find both an online health care navigation tool and live, personalized customer support to help compare costs and schedule appointments to be helpful. These types of tools are especially important for consumers to use as elective procedures resume across the country and consumers look to identify the best provider for their health and financial needs.

“At a time when Americans are anxious about their health and financial security, Sapphire Digital remains committed to helping consumers find and understand their health care options,” said Kyle Raffaniello, Chief Executive Officer of Sapphire Digital. “Americans are looking for more information to help them select care and we have solutions that enable them to find high-quality care at the best price with personalized support to ease the navigation process.”

Meeta Ramnani
Meeta Ramnani
Meeta develops credible content about various markets based on deep research, opinions from experts and inputs from industry leaders. As the managing editor at Smart Industry News, she assures that every piece of news and article adds to the knowledge of decision makers. An avid bike rider, Meeta, is a postgraduate from Indian Institute of Journalism and New Media (IIJNM) Bangalore, where her specialization was Business Journalism. She carries experience from mainstream print media including The Times Group and Sakal Media Group.